The MobileStore

Mr. Rajiv Agarwal, CEO and Director, The MobileStore Limited, heads India's first countrywide chain of telecom retail outlets. “The MobileStore” is an Essar Group venture, set to introduce a pan-Indian network of retail telecom outlets.

The MobileStore provides multi brand handsets, accessories, connections, repairs, VAS etc.

The MobileStore currently has more than 1372 outlets and the vision is to have a network of 2500 stores by 2010 across 650 cities, thus covering virtually every major town in every state across India.

The MobileStore outlets are in three formats: Large - 1000-1500 square feet, Medium- 800-1000 square feet and Corner-150-200 square feet, with smaller formats located primarily in large malls.

The MobileStore offers handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offer connections (pre paid and post paid), accessories and VAS including ring tones, wallpapers and gaming and after sales service.

The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The segments available in The MobileStore are: Business - PDA & Smartphones, Emails, data transfer etc., Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, discounts and budget phones.

The MobileStore has also tied up with operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.